Welcome to Measure Folio (measurefolio.com). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Because our platform revolves around data analysis and precision, we believe in being entirely transparent about how we handle your data. Please read this privacy notice carefully to understand our policies and practices.
This Privacy Policy is governed by the laws of the State of New York, United States, without regard to its conflict of law principles.
1. Information We Collect
We collect information that you voluntarily provide to us when you interact with the website, as well as information collected automatically when you navigate our pages.
Personal Information You Provide
We may collect personal information that you explicitly share with us, which can include:
- Contact Data: Your name and email address when you subscribe to our newsletter, download resources, or contact us through our forms.
- Feedback and Correspondence: Information you provide when you report a problem, leave a comment on a blog post, or request support.
Automatically Collected Information
To provide the best possible experience and to analyze our own website’s performance, we automatically collect certain data when you visit, use, or navigate Measure Folio. This information does not reveal your specific identity (like your name or contact information) but may include:
- Device and Usage Data: Your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and location data.
- Analytics: Information about how and when you use our website, the pages you view, and the links you click.
2. Cookies and Tracking Technologies
Measure Folio utilizes cookies, web beacons, and similar tracking technologies to access or store information. We use these tools to:
- Understand and save your preferences for future visits.
- Compile aggregate data about site traffic and site interaction so we can offer better site experiences and tools in the future.
- Serve targeted advertisements or content based on your interests.
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
3. How We Use Your Information
We use the information we collect or receive for the following legitimate business purposes:
- To Deliver Content: To provide you with the articles, tool reviews, and analytical frameworks you request.
- To Improve Our Website: To continually enhance our website offerings based on the information and feedback we receive from you.
- To Send Periodic Emails: The email address you provide may be used to send you information, respond to inquiries, or deliver our latest industry news. You can opt out of these communications at any time.
- To Protect Our Platform: As part of our efforts to keep Measure Folio safe and secure (for example, for fraud monitoring and prevention).
4. How We Share Your Information
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties unless we provide users with advance notice. This does not include:
- Service Providers: Trusted third parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
- Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, including laws within the State of New York and the United States.
5. Data Security
We value your trust in providing us your personal information. We implement a variety of industry-standard security measures to maintain the safety of your personal data in compliance with relevant data protection standards, including the New York SHIELD Act. However, please remember that no method of transmission over the internet, or method of electronic storage, is 100% secure and reliable, and we cannot guarantee its absolute security.
6. Third-Party Links
Our blog frequently links to external measurement tools, software providers, and analytical resources. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these external links.
7. Children’s Privacy
Measure Folio does not knowingly address or collect personal identifiable information from anyone under the age of 13, in compliance with the Children’s Online Privacy Protection Act (COPPA). If we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.
9. Contact Us
If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us.